Discussion about this post

User's avatar
The Synthesis's avatar

The ATM is the instructive historical case here. It literally has a job title in the name — "automated teller machine" — but succeeded because it only did the narrow, scalable slice of a teller's job: cash dispensing, balance checks. Nobody expected it to approve a mortgage or waive an overdraft fee. The products that failed in that era were the ones marketed as complete role replacements. The pattern repeats: VisiCalc won as a "visible calculator," not an "electronic accountant." The winning move is naming the capability, not the person it displaces — because the name becomes the expectation contract.

Peter Bell's avatar

I think if your model of an agent is a single call with an emergent pipeline, then you're right - imbuing them with a role with real responsibility (whether you call them an AI SDR or call them Samantha) is likely to lead to poor outcomes given how often they can go off the rails when handling complex multi-step problems.

Once you start to define the business in terms of multi-step pipelines using deterministic coding harnesses with small, discrete agent and human in the loop steps, durable execution guarantees and the maintenance workers required to nudge stalled models, redo partially completed work and clean up partial work that has been done, I find it's super useful to say that "Nate owns sales". I build pipelines, he is responsible for doing or delegating discrete steps in the loop, while I'm building confidence I get ping'd about steps I should perform (usually human verification steps) and then it's Nate who is responsible for his KPIs, but I provide him the discrete repeatable steps to ensure he's hitting his KPIs and help him come up with new pipelines/playbooks as we need to broaden the range of tasks he's responsible for performing.

I do agree that all of this is a bit like standing in front of a motion picture camera wearing a tux and reading from a script. When we first moved from radio to TV we had no idea how to use the medium and I don't see the human metaphor as being an end state. But I've actually found personalities, back stories and org like context decomposition to be quite useful - you just need to understand that the robustness of the harness and the thought you put into the pipelines/runbooks is what makes it work - not just asking them to pretend to be a sales rep. At least with current models.

Agentic org: https://gatherdev.substack.com/p/how-i-built-an-agentic-org

Personality as interface: https://gatherdev.substack.com/p/personality-as-interface-why-naming

JD and back story as intent engineering: https://gatherdev.substack.com/p/jd-backstory-as-intent-engineering

1 more comment...

No posts

Ready for more?